Keyword research is one of the most important parts of a site’s SEO process. Keywords are the doors and windows for search engine traffic. This set of keyword phrases is vital for your search engine placement. In this article, we’ll know what is keyword research, why it’s important for SEO, how to manage your research for your SEO strategy, and choose the right keywords for your website.
What is Keyword Research
Keyword research is the process of searching and analyzing words that people enter into search engines. Keyword research shows the number of queries, the popularity of these queries, their ranking difficulty, and more. Keyword Research is the foundation of every successful website. Keyword finds out what the visitors come looking for in your website and what you need to give them the solution for their problems. If they are searching for something you need to have the PERFECT keyword on your site.
The visitors you get to your site are a direct relation to what keywords your site is known for. If you are telling the search engines that your site is known for sports then when some search sports-related keywords search engines show your website to the users. The keyword research you need to do is to determine what phrases people are searching for that have the problem for your solution.
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Why is keyword research important?
For those of you who put little to no thought into it, OR who don’t understand the high significance of keywords important, the keyword research you do before getting one single web page up will have a tremendous impact on how well you market to your target audience.
Keyword research is the first step while creating good content for your site. Finding keywords related to your niche topics should be the first priority while creating online content. The quality of these keywords is critical for a good ranking in search engines. Researching the right keywords for your website should be the key so that when people perform a search for a particular keyword phrase they will be able to find your site.
Keyword Research for SEO
Now you know what is keyword research and why is more important for SEO. Now you have a question in mind how do you do that. For this, I have categorized this article into 3 phrases keyword research or keyword identification, keyword selection, keyword placement, keyword density, keyword ranking, and keyword marketing.
Before I would go further I would like to discuss building your website for your business you should focus on certain other SEO strategies like clean navigation, and a search engine-friendly website architecture so that search engine spiders or robots can easily gather information from your website.
Once your site structure is done it is time to create the content for the site, which is the crucial part and where the keyword research and keyword density come into play. If you follow these steps which I have mentioned below it is sure that your website can enjoy a higher ranking in search engines.
Keyword Identification or Keyword Research
This should be the first step while building your content because your content will be built around the keyword and phrases which has been identified at this stage. This is very critical and if not done correctly you won’t achieve the desired results. There are different ways to identify how people search on the web.
1) Think about what keyword would you choose while you search for certain products or services. Think from the customer point of view and not from a search engine or SEO point of view. Collect and write it down. I suggest using a spreadsheet so that it will help you in the stages as well.
2) The other way is you can ask your own customers or friends how they search on the net to find that particular product or service. Usually, all people think differently and might not use the same keyword phrase to find that product or service. Collect them and store them.
3) Keyword suggestion tools. Keyword research and SEO tools help you to research keyword terms with more keyword ideas based on exact match keywords. There are lots of keyword research tools available in the market. in which some of them are free and some are paid plans. If you do not invest money in keyword research tools then I suggest using the Google keyword tool (free) which is free for use. And if you have a budget then you should try paid keyword research tools. Below I have mentioned some best keyword research tools in 2022:
Tools for Keyword Research
- Semrush Keyword Research Tool
- Ahrefs Keyword Research Tool
- Ubersuggest Keyword Research Tool
- Moz Keyword Research Tool
- KWFinder Keyword Research Tool
Keyword Research Tool for Free
- Google Keyword Planner
What is Keyword Research Tool
In these keyword research tools, you just need to type keyword phrases into these tools then you will find thousands of keywords for that particular keyword is been searched on the web every month. The tool also, shows how many times those words are been searched on the internet. With this, they also provide a related keyword list and their SEO difficulty level.
Tools like Semrush will help you to find how many times these keywords are been searched and how much competition is there for that particular keyword phrase. If you focus on the high searched keywords it would be hard for your website to rank well because of competition. So always choose a keyword that is less competitive, so that your website will rank well for that particular keyword phrase on the search engine results.
4) The other way is if you have already had a website online check its weblog and gather the keywords which help people to find your site. This will help for existing website to recreate the content.
After these steps are done using your spreadsheet to determine the keywords It is ideal to have more keywords rather than focusing on a few words. That spreadsheet matches the following keyword in terms like how many times the keywords are searched and how much competition is that keyword facing on the web. As I said before always choose less competitive keywords. Once this stage is over start constructing your website content with the identified keywords.
Placing the keyword is very crucial because if the keywords are not placed properly the search engine spiders will have a difficult time identifying and storing information from your web pages. Your most important keyword should appear on the title of the page at least once which all search engines give relevancy. Next, the same or related keyword should be there on the heading of the page. Also, use a related keyword while starting a paragraph and throughout the web page evenly. The density factor is discussed below.
Search engines AI boots are very intelligent they can analyze while some try to cheat them. Some webmasters and SEO experts use keyword spamming or keyword dumping which is ethical for a good search engine optimization. If a search engine boots index web pages it determines how many times those keywords have been used on a particular web page or post. So Keyword density is very important for content. An ideal density would be anything between 10-15 % keyword densities on the page (Keyword density % is depending on the length of the article).
Research-related search terms.
Research-related search terms are a more important factor in keyword research. You can use keywords that are related to that terms so that it gets relevant for that web page. For example When you search “Keyword research Tools” search engines show more related search terms like “Best Keyword Research Tools” “Top Keyword Research Tools” etc so think and figure out keywords that are more related to that topic. Also, Sprinkle the keywords phrases right across the web page and not concentrate on a certain place.
At this stage, your website content should be ready keep in mind the 3 top priority factors. This will determine whether your website’s a success or failure in search engines. The next stage is keyword marketing.
Some of the techniques you will use as an off-site factor rather than on the side because it affects only the marketing process. As you all know all search engines give links more relevancies in the algorithm. So after your keyword research, density and placement are over you should focus on marketing your site. Like site submission, article submission, and link popularity while all these techniques are for increasing inbound links to your site.
So you would be using your anchor text for creating a link pointing to your site. So here is where keyword marketing comes to play. You should use your key important phrase in these anchor texts and also mix up your related keywords.
While creating a website your main focus is to gain a high ranking in search engines using a keyword that is related to your site on your onsite and offsite website marketing. You always remember that In internet marketing “The keyword is the king when it comes to content and content is the king when it comes to Search Engine Marketing”.