Why Email Marketing is so important
The Mithila Times | Email Marketing: In this article, we talk about why email marketing is so important nowadays. Even though this article is on email marketing, you need to know some terms & some truths about it. For one, email marketing is not as successful as it used to be. To be more require, email marketing started to lose the benefit it used to have initial to Facebook’s popularity. As of this time of writing, more Internet users spend more time checking their Facebook and Twitter accounts daily.
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Marginally more than half of the earth Internet users have a Facebook account and people aged 20 and below prefer to check their Facebook account for messages than their email! You can say the same word for Twitter in spite of its 140 character limitations per direct messaging.
Gmail, one of the major email providers had recently executed the ‘priority markers’ feature allowing their users to mark selected emails as important and thus change the ways people arrange their emails for reading utilization every time they check their Inbox. And let’s be honest: promotional emails hardly ever reach PRIORITY status!
Then they a smart system that notices and filters spam emails and it gets pinch frequently, therefore making even legit email marketing harder. In the recent past, email marketing quickly became the most effective method of contact for businesses looking to cut expenses, connect with buyers and increase profits.
However, as the positive world of digital marketing has progressed, analysts have to face some disadvantages to e-mail marketing that have made other alternatives like direct marketing campaigns or text campaigns look more appealing.
Email marketing is still the most effective online marketing strategy in terms of Return on Investment ROI. Here are some advantages of email marketing:
Also Read: How to increase website traffic
The advantages of Email Marketing:
Most Of What You Invest, You Get Recent analysis reveals that for every dollar spending on E-mail marketing, you can expect that according to the Direct Marketing Association, E-mail marketing in 2009, acquired for $ 43.52. So E-mail Marketing has the highest return on investment than other marketing methods.
It Is Very Meaningful You can design messages for different customers and provide content and offers that are a match their profile. Finally, your customers receive what they want and thus they obtain a better view of what each segment of the current business will respond to. So you can continue to send some more suitable emails.
Measurability By email marketing, you can simply check the number of E-mails sent, the number of E-mails that have been opened and that those who have opened up, the number of people who are not registered and click rate (which includes the link been effective and who clicked on it)
It Is Easy Creating a marketing message via E-mail is practically as easy as writing an email.
It Is Automatic Email marketing has a tool called an “autoresponder”. For example, if you want to send a campaign message to your recipients on specific days you just create the messages and schedule it.
It Is Fast And Efficient Timing is most important, so it can be said: this is a quick and efficient way. Offers promotions through E-mail with a clear call to action can have a massive impact on earnings. Channels cannot give any possibility for you in a short period of time so as to get the customer directly.
E-mail marketing is known as consent marketing and it is one of its advantages because it allows customers to decide whether they want to get to via email. Bunch customization is authorized by E-mail marketing so each message is unique to each customer, it helps marketers to inform the success of their promotions easily and quickly, it provides a great understanding of the recipient’s actions through measurable incidents such as message open hyperlinks clicked.
Benefits of Email Marketing
One of the significant benefits of email marketing is that it brings measurable metrics. To run a successful email marketing campaign, you need to check and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate, etc. consideration these metrics will allow you to improve your email marketing campaign and reach better results.
1. Basic Email Metrics you should assess in each email campaign:
Open Rate – that is the total number of emails opened (in HTML format) divided by total emails delivered/distributed.
Click-Thru Rate (CTR) – calculated as the number of unique clicks on links in the email divided by the number of emails opened. It primarily means how many people interacted with your email.
Bounce Rate – represents the total number of emails that were not delivered and bounced back. There are many reasons why the email was rejected such as the email address is no longer valid, a server filtered the email out, or the recipient’s mailbox was full and over quota.
Based on your unique email marketing campaigns, you can calculate more advanced statistics such as:
– Number of Emails Open based on Region/Country
– Number of Click-Thru based on Region/Country
– Number of Sales based on Region/Country/referring URL
– Conversion (Click to Sales) Rate
– Total Revenue per campaign
– Return on Investment (ROI) per campaign
Also Read:- Why Email Marketing is so Important
2. What metrics you should focus on?
Well, this really depends on the intent of your campaign. Open rate is a very important measure to some extent still to get a better image of your campaign performance, it should be analyzed in combination with other metrics – such as click-through rate (CTR) and click-to-action rate (conversion rate).
Why is that? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take, such as purchased your product, signed up to your newsletter, downloaded the whitepaper, etc. Although the open rate will only tell you how many people read your email. So in order to calculate the success rate of your message, you need to go behind the open rate down to the action level.
3. How to boost the Click-Through Rate (CTR)?
Acuity email marketers not only want to get the email opened and read but also want to know how many people clicked through (measured by CTR) and they want this number to be as high as possible. There are few key points in each email you should review because they critically impact the open rate and CTR. Those are:
Subject Line and Greeting:
Make Your subject line interesting. The subject line is one of the most important factors that may affect your email campaign results. But, please do not over “optimize” your subject line otherwise it may look like a spam email and the user could delete it without opening it. Keep the subject line short and separate, and if possible address the subscriber by his/her name.
It should be clear from the first portion of what you offer as well as why the offer is important to the recipient and how he/she can benefit from it. The first paragraph should grab the attention so don’t write it too long. Give your offer on top of your email and make your offer attractive to the user (discount and free offers usually make users click).
Consistently include a “call-for-action” button or link to teach the user to click for more details.
“Spam” issue may affect your successful open rate tremendously. Most of the ISP and hosting companies have executed the “spam filter” that can filter out suspected spam emails. Please do not use any common suspected spam words such as “free offer”, “money”, “30-day guarantee”, “free trial”.
Message Design and Structure:
Use some colors and images in your emails; this will help people trust your brand. When you have a long message, try to contain interactive links so people can access more information through your website. Also, very few people read the email word by word; most readers just examine the message to quickly find out what’s in it for them. Keep this in mind and structure your email – contain headings to separate the message and use bullet points so the reader can easily see listed offers or benefits.
Today’s people are very busy and it usually takes them just a few seconds to decide whether to read your message or delete it. So write your message carefully and check your email statistics to find out what works best for your business.
How to choose an Email Marketing Service
In the market, there are many email marketing tools, services options to choose from different features, benefits, pricing plans, and user-friendly.
You want to choose an excellent email marketing software that comes with all important features and cost-effective plans. Some important features which you are looking at are adding email contacts in bulk, email automation features, autoresponder, SMS sending, detailed reporting, analytics reports, and campaign management tools.
Email Marketing Software
Constant Contact is very easy to use there are some great drag-and-drop tools and a wide range of design themes. In this, you have the option to importing your email contacts. You can upload emails in bulk from a file, use copy-pasting, and import contacts from Gmail, Outlook, and third-party apps.
Constant Contact Pricing & Plans
Click here to check the pricing plan
In GetResponse email software you can add contacts easily through the quick-action buttons from the dashboard. It gives you the option to upload your contacts individually or import them from a file. The complete process from start to finish is very smooth and user-friendly. GetResponse offers a 30-day free trial without a credit card.
Constant Contact Pricing & Plans
Click here to Check Pricing Plan
In Sendinblue you have three options to add contacts- copy-pasting, import email contacts from a file, and importing contacts individually. Sendinblue’s email marketing tools have come with the latest features. These features give you advantages of the latest trends in email marketing.
Click here to check Pricing Plan
Sendinblue Pricing Plan
Mailchimp is very smooth and easy to use. After account setup complete, MailChimp’s dashboard gives you to import email contacts from a file or you can do simple copy-paste. you can easily add or remove contacts or information from the Audience Dashboard.
Click here to check Pricing Plan
Mailchimp Pricing Plan
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